The Her Edit
A curated edit of life, beauty & becoming
The Business Edit
Insights, guidance, and honest conversations for women building careers, companies, or creative paths told with transparency, courage, and purpose..
Posts
Where creativity meets clarity.
The Business Edit is for women building work that feels as good as it looks, rooted in purpose, aligned with values, and infused with authenticity. Here we explore brand storytelling, entrepreneurship, and the art of turning ideas into something impactful, sustainable, and true to who you are.
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A 4-Part Guide to Building a Beautiful Brand Finding Your Voice: Messaging, Personality & Connection You can have beautiful visuals and a strong logo, but if your words don’t connect, your brand will fall flat. Your voice is your brand’s personality in words.Your messaging is what you say.Your content is where you say it. Step…
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The author realizes their innate branding through personal experiences, particularly in events marketing and grief. This journey transformed their understanding of value and creativity, leading to the emergence of “The Her Edit.” The brand reflects core life pillars shaped by lived experiences, emphasizing authenticity and alignment over conventional strategies.
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This guide outlines four essential steps for building a compelling brand. First, choose a colour palette that evokes desired emotions. Second, select one or two consistent fonts that communicate your brand’s identity. Third, design a simple, effective logo that maintains versatility across different platforms. Finally, ensure your visual storytelling aligns with your brand’s tone and…
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A 4-Part Guide to Building a Beautiful Brand Part 1 — The Heart of Your Brand: Purpose, People & Clarity Before you grow a brand, you must know who you are and who you’re for. What Is a Brand, Really? Your brand isn’t your logo, your fonts, or your feed aesthetic.It’s the feeling people get…
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You Are the Brand (Before You Ever Post a Thing) Building a brand started with visibility.With posting. By saying something clever. With being seen. But long before I ever shared my work publicly, people already knew who I was. They knew what they could come to me for. They trusted my taste, my perspective, my…
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Growing Into Confidence: My Path to Helping Women Feel Strong By Corbinfit My journey into coaching didn’t start from a place of confidence — it actually came from the complete opposite. For a long time, I was the girl who compared herself to everyone. I would look at other women in the fitness space and…
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How to Find Your Flow in a Busy Season Introduction There comes a point when the noise of everyday life grows so loud that you can’t hear yourself anymore. The notifications, the endless to-do lists, the quiet guilt that you’re not doing enough, it builds into a hum that never stops. I know that sounds…